On 14 April 2026, the Centre for Innovation and Entrepreneurship (CIE) at The Hang Seng University of Hong Kong (HSUHK) successfully hosted the third workshop of the Start-up Explorer Series, titled "The Gen Z Content Creator's Guide: Your Story as Your Ultimate Personal Brand IP- Transforming Personal Stories into Brand Persona & Venture". Ms Emily Lo (IG: lhyiuu), a Content Creator and Co-founder of Airvibes, demonstrated how to flip life experiences into authentic key opinion leader (KOL) journeys by establishing an online community.
In this high-voltage workshop, she openly shared how she transformed her obesity and heartbroken experience into comforting stories around beauty, traveling, and skiing, then turned those into a full-blown personal reel that resonates. Her core message hit hard: be real, deeply understand your passion, nail your target audience, and unstoppable action!
Ms Lo then took everyone on an amusing practical ride through the entire content creation playbook, from brainstorming and sharp planning to filming, scripting, editing, and smart follow-up engagement. She brought it all alive with relatable examples like her dramatic skiing accident and a budget trip to Vietnam that had the whole room hooked.
Nearly 30 participants leaned in as she revealed the golden rules for attracting and keeping audiences: deliver real, practical value while sparking curiosity. She also broke down pro-level video editing moves, rough cut, fine cut, sound effects, music layering, and smart footage organisation, and the energy exploded when participants instantly downloaded CapCut and started experimenting live during the session! She wrapped up with post-production strategies. Then came her simple but explosive action: "Just start now!"
Participants left the workshop absolutely fired up and ready to level up, with feedback pouring in about Ms Lo's rock-solid credibility, spot-on real-life examples, and tangible boost to their personal branding and content creation skills. This workshop aligned with CIE's mission to nurture innovative and entrepreneurial mindsets on campus, proving loud and clear that authentic storytelling isn't just the foundation of personal success, it is the ultimate launchpad for future ventures that truly matter!