On February 19, 2025, we had the privilege of hosting an inspiring session of our Entrepreneurship 101 Workshop Series, led by the dynamic Ms. Anita Lee, Co-founder and CEO of Time to Gold. This workshop brought together aspiring entrepreneurs eager to explore the exciting world of food and beverage (F&B) business while making a positive social impact.
HSUHK students learned about the vital role of social enterprises in preserving Chinese food culture, and how running a business can serve as a platform for cultural heritage. Besides, they delved into the unique opportunities and challenges of operating Time to Gold, gaining firsthand insights from Ms. Lee’s experiences in the industry.
Anita also highlighted the importance of empowering golden-aged women in the workforce, showcasing how Time to Gold creates meaningful employment opportunities within the F&B sector. Moreover, she shared innovative marketing strategies tailored for F&B realm, equipping them with practical tools to stand out in a real business world.
We extend our heartfelt thanks to Ms. Anita Lee for her invaluable contributions and to all participants for their enthusiasm and engagement. Together, we are fostering a community of innovative thinkers and change-makers in the entrepreneurial landscape.
The Centre for Innovation and Entrepreneurship (CIE) is excited to invite you to our Entrepreneurship 101 Workshop Series! This series is designed to equip you with practical skills for running a food and beverage (F&B) start-up while exploring the opportunities and challenges within the local entrepreneurial ecosystem.
We are honoured to have Ms. Anita Lee, Co-founder and CEO of Time to Gold (糕點時光), as the instructor for our first workshop titled “Effective Business Operation Strategies & Local Start-up Supporting Ecosystem.” Ms. Lee will share her invaluable insights on the F&B industry, ownership structures, and essential pitching skills for competitions.
Story of Time to Gold (糕點時光)
Do you remember when was the last time you ate a traditional pastry?
Rice cupcakes and Cha Gwo have witnessed the childhood memories of many people. With the development of society, traditional pastries are gradually being phased out and precious skills are facing the risk of being lost.
They are almost disappearing in Hong Kong. In view of this, Time To Gold hopes to use workshops to not only recognize the skills of elderly women, but also to share pastry culture, increase public attention and interest in pastries, and pass on the precious tradition of pastry-making skills. Let’s preserve the golden age of pastries and embark on a new journey with “Time To Gold”.
Workshop Details:
Topic: Effective Business Operation Strategies & Local Start-up Supporting Ecosystem
Instructor: Ms. Anita Lee (Co-founder and CEO, Time to Gold)
Date: 18 February 2025 (Tuesday)
Time: 3:00 PM – 5:00 PM (Registration starts at 2:45 PM)
Venue: Stella Fung Siu Wan Space for All, G/F, Library, S H Ho Academic Building (Block A), HSUHK
Language: Cantonese supplemented with English
Biography of Ms Anita Lee:
Ms Anita Lee is the Co-founder and CEO of an award-winning social enterprise promoting women empowerment, elderly employment and intangible cultural heritage preservation. She was awarded as one of the Ten Outstanding Young Entrepreneurs in 2023 and was shortlisted for the Tatler Front & Female Award.
She is passionate in promoting social innovation, cultural conservation and community engagement. She is appointed to Intangible Cultural Heritage Advisory Committee, Hong Kong Chinese Medicine Development Fund Advisory Committee, District Youth Community Building Committee, Hong Kong Social Enterprise Summit Organizing Committee, Golden Age Expo & Summit Organizing Committee and more.
Anita also holds a managerial position in a food manufacturing firm, and is experienced in the food and beverage industry, business transformation and re-industrialisation. She is currently the Vice Chairman of the Youth Committee of the Hong Kong Federation of Restaurants & Related Trades, dedicated to uniting the catering industry and promoting industry development.
Outside of work, Ms Anita Lee is actively involved in mass media communication and participation in civic affairs. She has served as host of current affairs commentary and documentary programs on several radio and television stations, including Radio Television Hong Kong, TVB, Cable TV, HOY TV, etc.
She holds a Bachelor of Social Sciences (Double Major in Sociology, Politics and Public Administration) and a Master of Social Sciences (Media, Culture and Creative Cities) (Distinction), both from the University of Hong Kong.